Club IT Part Three
Information technology can help keep a business, of any size, competitive and up to date on their routine functions. As Club IT’s intern, I hope to help analyze and address current IT issues facing the nightclub. After meeting with the owners, Ruben and Lisa, and a thorough evaluation of Club IT, I hope to help plan and implement a new information technology system. I have used Porter’s Competitive Forces Model to show the nightclub owners how IT can make their business a leader in their industry (Axia College, 2011).
Organization Description and Demographic Information
Club IT has made it clear that they are striving to create a community, their mission statement, “We, Ruben and Lisa, offer you live music, DJ’s, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT.” (About Club IT, para. 4), this explains the type of atmosphere they are striving to achieve. Club IT’s staff is comprised of one assistant manager, four bartenders, six individuals in the wait staff, two stewards, two short order cooks and four individuals providing security. Club IT’s target market includes the following demographics; customers are primarily those in the local community, ages 21 and up. Club IT caters primarily to college students and business professionals, especially those who consider themselves a part of the Net Generation and Millennials. Club IT wanted to make sure that they did not exclude anyone due to the cost of entertainment, therefore, they appeal to men and women no matter what their income or status may be.
Goals and Strategy
The number one long term goal for Lisa and Ruben is to open several successful and profitable Club IT’s; currently they are trying to achieve opening a second location. Ruben and Lisa hope to maintain Club IT’s technological edge over other competitive night clubs; they are also hoping to expand their clientele and community...