COM 352 Week 3 Learning Team Assignment Public Relations Messaging Paper
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Use the Virtual Organization link on the student website to access information about a virtual business.
Click the Businesses tab at the top of the screen.
Click the name of the specific business, such as Riordan Manufacturing, Huffman Trucking, Kudler Fine Foods, Baderman Island, Kelsey, Patton Fuller Community Hospital, Northwest Community College, or Berry’s Bug Blasters.
Select one of these organizations as the basis for this assignment.
Using the Internet or other resources, locate at least three print, television, and electronic media contacts—either local media in the city where the Virtual Organization is located or national media—for your selected Virtual Organization.
Include the name of the media outlet, the editor’s name, and an e-mail or mailing address, for each media contact.
Compare the communication techniques you would use to build a relationship with each media contact.
Identify how key communication trends in the media influenced your choices of media contacts.
COM 352 Week 4 Learning Team Assignment Crisis Communication Presentation Part 2
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Part II
Research the business assigned to your team this week and
Describe a possible crisis it might face.
Create a mini crisis communication plan for communicating to the organization’s key publics in a Microsoft® PowerPoint® presentation (minimum 6 slides).
Refer to Ch. 19 under Planning in a Crisis of The Practice of Public Relations for useful information.
COM 352 Week 4 Learning Team Assignment Crisis Communication Presentation Part I
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Use the University of Phoenix Material: Public Relations Communication Tools Outline, located on your student website, to complete this assignment.
Part I
Research the case study assigned to your team this week, noting how the specific...