COM 352 ENTIRE COURSE
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COM 352 Week 1 Individual Assignment Public Relations Roles and Responsibilities Matrix
COM 352 Week 2 Individual Assignment Publics and Messaging
COM 352 Week 3 Learning Team Assignment Public Relations Messaging Paper
COM 352 Week 3 Individual Assignment Public Relations Messaging Paper
COM Week 4 Learning Team Assignment Crisis Communication Presentation Part I
COM Week 4 Learning Team Assignment Crisis Communication Presentation Part 2
COM 352 Week 5 Learning Team Assignment Community Relations and Reputation Management
COM 352 Week 5 Individual Assignment Public Relations Ethics Comic Strip
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COM 352 Week 3 Individual Team Assignment Public Relations Messaging Paper
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Create messaging for five of the selected organization’s publics in the scenarios outlined below. Choose one message delivery method per public.
Review the example press release located on your student website for an example of one type of messaging for this assignment.
Internal publics
Employees: Promote a new green ecological awareness campaign.
Shareholders: Announce the new chief executive officer to shareholders. Refer to the Public Relations Internet Challenge in Ch. 18 of The Practice of Public Relations for information about investor relations.
External publics
Media: Respond to a crisis and develop a plan for an online pressroom. Additionally, explain how you may use the Internet to implement this part of the plan.
Consumers: Promote a new product or service to the existing customer base. The product must be consistent with organizational goals.
Community: Address how the organization’s employees may contribute positively to the community....