Student Number:
Subject code: COM 3706
Assignment Unique Number: 789237
Assignment Topic: eight different creative concepts and their characteristics applied in eight selected advertisement from magazine.
Date: 06 October 2014
DECLARATION
I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.
I have read and understood Tutorial Letter CMNLLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.
Signature : Mhlaba
Name : Abigail Mhlaba
Student number : 35549246
Date : 22 August 2014
Witness’ name
Mdluli Luke
TABLE OF CONTENTS PAGE
1. MAIN ISSUE
2. RESEARCH CRITERIA
3. EXTENT
4. POPULATION
5. ASSUMPTIONS AND SUB-ISSUES
6. GOALS AND OBJECTIVES
7. RESEARCH QUESTIONS
8. THEORETICAL APPROACH
9. RESEARCH DESIGN
10. DATA COLLECTION METHOD AND TECHNIQUES
10.1 The research method
10.2 Role of the research
10.3 levels of measurement
10.4 Sampling method
10.5 Sampling sizes
10.6 Data collection method
11. DATA ANALYSIS
12. FINDINGS
Advertisement 01:
Advertisement 02:
Advertisement 03:
Advertisement 04:
Advertisement 05:
Advertisement 06:
Advertisement 07:
Advertisement 08:
13. CONCLUSION
SOURCES CONSULTED
ADDENDUM A: SELF ASSESSMENT AND SELF REFLECTION
1. MAIN ISSUE
Explore and describe, by means of qualitative and quantitative content analysis, the characteristics of eight creative concepts and their creative application in eight different advertisements, found in two different publications; cross sectional.
2. RESEARCH CRITERIA
Relevance: Advertising is directly related to marketing, which makes the issue relevant to communication science...