I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.
I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.
Morakiwa Morakiwa Carlos
05 August 2015
COMMUNICATION RESEARCH (COM 370-6)
1. MAIN ISSUE
Explore and describe by means of a content analysis eight different creative concepts and their characteristics applied in eight different selected advertisements found in two different publications with a view of describing the characteristics of identified creative concepts.
2. REASEARCH CRITERIA
Relevance: Advertising is directly related to marketing which means it is relevant to communication.
Researchability: The issue can be researched by collecting and exploring the creative concepts of eight different advertisements from two different magazines or publications.
Feasibility: The investigation is feasible as there are not many resources necessary, and it is cheap and easy to find two different magazines or publications.
Ethical acceptability: The research deals with eight advertisements from two publications, it will therefore be ethically acceptable because no people, readers, gender issues, consumers or products involved, so no harm can be done.
The research will be done in two magazines, namely Edgars Club magazine of November 2014 and Drum Weddings magazine of Spring/Summer 2014. Both of these magazines deal with food, fashion, lifestyle and beauty. This is cross-sectional study, both these magazines will be used because they have the biggest variety of advertisements that can be analysed .
My target and accessible populations in my research are all magazines and advertisements in South Africa and all advertisements in...