Assignment on Consumer Behavior
3. a. "There are a number of situations that may lead a consumer to recognize a problem to exist."—discuss.
While considering about the consumer buying process, there first of all comes the need recognition. Whenever any consumer has passes his/her life, s/he has faced different types of problem. And it is said that necessity is the mother of innovation, so whenever a consumer fall into a problem, then s/he try to get rid from that problem and there first come what types of problem there exist and after that s/he can go for solving the problem. There are number of situations that help to recognize the problem to exist. They may be classified-
i) Internal Influences:
a) Personality: Personality can be defined as a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her cognitions, motivations, and
behaviors in various situations.
b) Perception: The process by which individuals receive and assign meaning to stimuli.
c) Learning Changes in the content or structure or long-term memory.
d) Motivation: Motivation is the driving force by which humans-achieve their goals.
e) Emotions: strong, relatively uncontrolled feelings that affect our behavior. Emotion is associated with mood, temperament, personality, disposition, and motivation. Motivations direct and energize behavior, while emotions provide the affective component to motivation, positive or negative.
f) Attitudes: A learned predisposition to behave in a consistently favorable or unfavorable way with respect to a given object.
ii) External influences:
a) Culture: An integrated pattern of human knowledge, belief, aid behavior that depend' upon the capacity for symbolic thought and social learning. In addition, the set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.
b) Subculture: It...