Creating a vision of abundance is very important to leading positive change for the future. It is actually more about setting goals beyond physical rewards and achievements by heart not only by head.
To support that, including left-brain and right-brain is very important.
On one hand, left brain is with more about logical, rational, and objective thoughts. On the other hand, right brain solves more about random, intuitive and subjective problems.
In business, managers are willing their employees setting rational goals to make it more creative.
In addition, making vision statements interesting is also a good way to support that. In terms of vision, it is the big picture idea of what you want to achieve. So, carrying a strong and motivating message to paint a mental picture to make the statements interesting is helpful.
Here are some good examples of those successfully great companies you might be familiar with. For amazon, it is “To be earth’s customer centric company.” Nike states, “If you have a body, you are an athlete.” And Ben & Jerry says, “We make the best possible ice cream in the best possible way.” And as for Google, it is “Organize all of the data in the world and make it accessible for everyone in a useful way.” In fact, all of these statements are capturing customers’ attention and positive energy which make the company brand itself more successful.
Moreover, including passion and principles should be paid more attention onto. Here are two hints for contributing a vision. The first one is ensuring that the vision statement reinforces core values about which you feel strongly. And the second one is the vision statement must be straightforward and simple. Like the examples that I listed in the previous slides, they are covering these two hints.
Now, let’s take Starbuck as an example. The CEO of Starbucks: Howard Schultz said “you cannot inspire unless you are inspired yourself.” And “Passion is everything and as a leader, you must share that...