Cut-Shoo

Cut – Shoo
Cut – Shoo is the shop that sells hand made shoes for men and women. The customers can order and select their own style. There are three 3 branches that are Siam, Silom, and Satorn and we are expected to expand more branches other areas. We have shoemaker who are specialist and have many experience to offer.
Target market:
For teenagers, middle class, and upper class who would like to have shoes that are not too expensive and high quality. The customers can design by themselves so the product will be different from another product.
Service for customers
Our shop has three branches and will expand more branches in this year. Moreover the customers can order in our website (www.cut-shoo.com). In addition to our website, we have program that customers can design and preview their products before ordering so the product will be matching to the customers’ need.
Promotion
The customers who would like to be the member of our shop will pay 200 baht for first entering. The members will get many promotions such as 10 percent discount, and collect points for getting premium.
Level of Competition
Competition in the industry is strong. There are a number of established players in the shoe industry with established market positions, brands and reputations. A mall often houses several shoe stores, mostly the major players. Major players in this industry have numerous retail outlets throughout the US, while smaller players are generally independently owned and operated in one or two locations.
Competition also comes from department store with well-appointed shoe departments; discount shoe stores and outlets, as well as general merchandise discounters such as Wal-Mart and K-mart. The Internet is also emerging as a source of competition as a growing number of users are becoming more comfortable shopping shoes online.
To be able to compete in the industry, your shoe store must offer the following:
• Excellent service
• Courteous and well-trained staff...