Data were obtained two studies. They were obtained using manipulation of independent variables in two studies. The two studies include lab experiment and field study. The variable for lab experiment and field study focused on personalized offers to attract the user and personalized music offered on main window respectively. The manipulation of variables in Lab include:
1) Goal specificity which was indicated by three level decreasing order.
2) Self-reference effect, where subjects were exposed to self-referent and non-self-referent banners.
3) Content relevance effect, where subjects were exposed to relevant and irrelevant banners.
To support lab study, field study was conducted in which manipulation of variable include:
1) Examining user activities and also considering self referent and non self referent song recommendations.
2) Song recommendations to two groups based on subjects’ preference and randomly generated songs.
Analysis was done on the basis of mean difference statistics. Mean difference statistics are defined as totaling individual scores, then averaging the individual scores by dividing the total over the number of subjects. This can be further be examined by comparing these results between two different groups.
The results for first experiment were generated by analyzing the laboratory enviorment data by taking the amount of clicks per self referent and anonymous banners that were totaled individually, and then averaged over the total amount of usable participants. The data was then compared between the two. Reliability of the banner usefulness was measured at a 0.95 confidence level.
The result for second experiment were generate in similar, the field study data was analyzed in this. Comparing the total number of clicks on self-referent song music picks, as compared to non self-referent. Then individual amount of clicks was then compared. The totals...