Soups Market - North America Industry Analysis, Size,
Share, Growth, Trends, and Forecast 2014 - 2020
52 Page Report
Development of Soups High in Nutritional Value to Appeal Health
Conscious Population in North America, says TMR
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North America Soups Market
The customer base of the North America soups market mainly comprises people aged sixty and above and
one-person households, Transparency Market Research (TMR) finds in a new study. Leading soup
companies are introducing new and premium flavors of soups to attract consumer attention.
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Companies are mainly targeting the younger generation when introducing new flavors owing to the lesser
popularity of soups among this consumer base. The growing appeal for healthy and natural-ingredientbased foods in North America is forcing manufacturers in the soup market to ensure that the newly
launched products are made using fresh ingredients, with minimum use of preservatives. Campbell Soup
Company is one of the key players operating in the North America soups market.
The North America soups market is expected to be worth US$5.7 bn by 2020. The market was valued at
US$5.5 bn in 2015. The U.S., followed by Mexico is expected to lead in the soups market. The U.S. soups
market is expected to be worth US$4.6 bn by 2020. The soups market in the U.S. is expected to grow in
the coming years owing to a rise in the demand for healthy and ready-to-eat food products. The
introduction of new flavors to attract the younger consumers will also contribute to the growth of the