I. SWOT ANALYSIS
Based from the article given, we analyzed some points regarding to its Strengths, weaknesses, Opportunities as well as Threads of Docomo Company in running their business in the period 2001.
• DoCoMo had become the most valuable mobile telecommunications company in the world and was poised to capitalize on its enormous global expansion opportunities.
• DoCoMo got their product to the greatest test laboratory of all-the Japanese consumer. Japanese consumers may be the world's savviest when it comes to electronic gadgets.
• I-Mode is tailor made for keeping in touch and having fun. These young people constantly e-mail each other and even send pictures to one another on a regular basis with their I-Mode phones.
• It is the only cell-phone in the world that allows its user to have continuous access to the Internet via a cell phone. What sets the I-Mode apart from current American devices, such as the Palm VII by 3Com Corp., is that these systems must establish new dial-up connections each time a user wants to access information from the Internet. The I-Mode stays connected as long as a signal is available and batteries remained charged - a major advantage for any one on the go.
• The sleek styles available and the fact that it comes in a lightweight 90-gram design (so light, in fact, that some people carry the I-Mode cell phones on a key chain), give this product mass appeal.
• The I-Mode phones also have the ability to control "smart" appliances in the home and can enable users to activate vending machines with purchases billed to a personal account
• Prices for the I-Mode cell phone service have been kept cheap in order to guarantee its success.
• Using I-Mode, connections to the web can be achieved at a speed of 9.6 kilobits per second, which is far slower than a PC with a telephone modem.
• Industry experts claimed that the...