Recording stuff. Thanks but have you had a chance to cost your eyes over the the Gnosis and flavor and also the Colts are you comfortable with the the thrust of what we want to talk talk about and I want to help if I just give you a very quick summary of what we're trying to look at the news book you spoke to give me a quick summary all nonsense got the prince on to me that you sometimes it's in there but I think it's a sort of hear it from the horse's mouth. OK. So the the angle that we're taking this is that the majority of organizations often the question and more. Should we be thinking about this democracy and social major and lots of other investment we should worry about is the majority of organizations of color they are some of the bulk of getting people to buy into the idea of digital it might evolve and actually the biggest challenge is that organizations need to begin to reorient themselves for this so well that as digital tools and technology might also analogies have matured to move from digital infancy to decide less if you like organizations are looking less how they almost all home. This is selective if he's around the periphery of of an organizational structure in a way working and think it actually when he's transformed the business how do we draw a meaningful improvement to customer experience I'm really impressed it's so at the heart of the organization become a traditional business which on to understand how you create the conditions for that and how to enable successful can as action challenge that we're talking to a range of people like yourself to just listen context and help ground on the way in which we use the contents of these interviews. By the next few weeks come back to you and say you know we touched on a couple of areas we'd like to use the following quotes in the following Why all week we talk about something here we draw for the words out of pity What's the best and give us a specific quote on the subject that you get to...