Dr Pepper Snapple Group is “Doing Good Things With Flavor”
The phrase “doing good things with flavor” can provoke many different thoughts and interpretations of just what that could possibly mean. Most individuals upon hearing or reading the phrase won’t often associate flavor with major corporate citizenship. However, one highly successful company producing lots of flavor, Dr Pepper Snapple Group, is on a mission to establish the corporation as a renowned industry leader in regard to their corporate social responsibility and sustainability that is all about “doing good things with flavor”, both literally and figuratively. Represented as the stock symbol DPS on the New York Stock Exchange, the beverage company Dr Pepper Snapple Group and their dedication to CSR efforts will be highlighted in this paper. Analysis and commentary will be provided throughout the paper focusing on answers to the following reservations: company core products/services and value creation, a description of major initiatives in corporate social responsibility and sustainability, discussion behind the motivation for these actions, an explanation of how shareholders and stakeholders are affected by these efforts, as well as advice for alternative actions in business ethics and corporate citizenship based upon the concepts of shared value. What are their core products and/or services, and how do those create value for society? Initially, Dr Pepper Snapple Group’s core products and services include manufacturing, marketing, bottling, and also distributing over fifty prevalent brands of flavored beverages to customers, suppliers, retailers, and of course consumers. With a very diverse portfolio of carbonated soft drinks, juices, mixers, and teas, the company’s product line is highlighted by the flagship products aptly present in the name of the company, Dr...