Beer Market - Europe Industry Analysis, Size, Share,
Growth, Trends and Forecast 2015 - 2021
64 Page Report
Eco-friendly Packaging and Organic Variants to Transform Future
of Europe Beer Market, states TMR
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The Europe beer market is highly consolidated with the top five vendors collectively holding close to 84%
of the market in 2014, states a new report by Transparency Market Research (TMR). These are Heineken
International, Anheuser-Busch InBev, SAB Miller plc, Carlsberg Group, and Diageo.
Interpret a Competitive outlook Analysis Report with free PDF
A TMR analyst states, “Acquisitions and takeovers are the key growth model that top players in this market
are focused on for strengthening their foothold in the global brewery business.” A case in point is
Anheuser-Busch InBev. Some of the major acquisitions of the company are Oriental Brewery, Goose Island,
Blue Point Brewing, Grupo Modelo, and Elysian Brewing Company.
Consistent efforts for research and development for product innovation is also what top players in this
market are engaged in. This is to cater to the changing customer needs and to maintain a strong foothold
in the brewery business. Innovation of eco-friendly packaging and development of organic products is
another growth strategy that some key players in this market are focused on.
Perceived Health Benefits of Beer to Keep Demand Steady in Europe
“The health benefits of beer is one of the prominent factors driving the Europe beer market,” says the
author of the study. Beer is consumed to maintain kidney health...