This course guides students in understanding and the application of key promotional theories, strategies and tactics associated with organizations whose unique product mix demands the highest levels of promotions. Students will get a solid foundation of the theory, design and application of promotion techniques and practices that are dedicated to increasing brand awareness and top line sales growth.
Successful organizations in both the private and public sector have learned that the ability to effectively and efficiently communicate with their target audiences is critical to their long-term success. Marketing promotions and advertising are used to market/sell products and services as well as to promote social causes and deal with societal problems (alcohol and drug abuse). The emphasis of this course is to teach the student to be an effective promoter, well equipped to market products and services.
II. Required Resource Purchases
American Psychological Association. Publication manual of the American Psychological Association (Current ed.). Washington, DC: Author.
Young, G. (2014). Marketing promotions (Custom 2nd ed.). New York, NY: McGraw-Hill/Create. ISBN: 9781308110134.
Disclaimer: The above resources provide information consistent with the latest research regarding the subject area. Liberty University does not necessarily endorse specific personal, religious, philosophical, or political positions found in these resources.
III. Additional Materials for Learning
A. Computer with basic audio/video output equipment
B. Internet access (broadband recommended)
C. Microsoft Office
D. The Holy Bible
IV. Measurable Learning Outcomes
After completing this course, the student will be able to:
A. Understand and evaluate the theories of promotions as they relate to creating or increasing brand awareness and top line sales growth.