When we needed to remember something 20 years ago, we turned to this yellow sticky note that was small enough for a quick thought. If you had a lot to remember, you could end up with a desk or wall plastered in sticky note, eventually losing an important thing to remember. So, fast-forward and we have Evernote. This app will file and organize your “sticky-notes” or an important phone number, then store it on a cloud, and then you can access it when the time comes. This company wants to help you remember everything and soon they want to help you think.
Evernote has not strayed far from their original idea to help people remember everything. The strategy at Evernote is to grow by integrating other apps, actual papers, and other things used in our daily lives. When they set their goals, they set them so that their employees are excited to meet the challenges. The company has made a few out of the ordinary decisions that are aimed at long-term gain over short-term gain.
The main focus at Evernote is to improve. They do not use advertising, which is great because it lets the product speak for itself. The people over at Evernote also reject consistency by making the best products. Their competition has not been able to out-do Evernote yet. Competitors like Google Keep and Springpad are more simplistic than Evernote. (Tolentino, 2013) They have yet to integrate everything like Evernote. CEO Phil Libin gave a talk at South By Southwest in March 2013 titled “Chaotic Good: The Right Alignment for Your Company.” In this talk he compared business strategy to the fundamentals of the popular 1980’s role playing game Dungeons and Dragons. (Gracilla, 2013)
The biggest strength that Evernote has for itself is the product. So much goes into the product that the company is so proud of that they just build off of that to make more, better products. This can also be their weakness because there are many apps out there that can do the same things as Evernote. This app tries to...