MEASURING BUILDING QUALITY OF SHOPPING CENTERS IN SURABAYA BY ANALYTICAL HIERARCHY PROCESS (AHP)
by: CONNIE SUSILAWATI, JANI RAHARDJO AND YENNY YUDIYANTY
Graduate Program in Civil Engineering Department Petra Christian University
Quality has been an important factor for shopping centers in competitive conditions. However, quality measurement has no standard. In Surabaya, only two regional shopping centers will be measured in this research. The objective is assessing quality of shopping centers building using Analytical Hierarchy Process (AHP) method and calculating the Building Quality Index.
An overall ranking of Hierarchy priorities of quality criteria founded as a result from AHP analysis. Access and Circulation became the highest priority in
affecting quality of shopping centers building according to respondents’ perception of quality. Weightened value as a result from comparison between two shopping centers as follows: Tunjungan Plaza get 0,732 point and Surabaya Plaza get 0,268 point. The first shopping center got higher weight than the second shopping center. The BQI for Tunjungan Plaza is 66% and for Surabaya Plaza is 64%.
Building Quality Index, shopping centers, Analytical Hierarchy Process (AHP), Surabaya
Nowadays, customer of modern shopping center not only concern about tenant mix and facilities provided in the shopping center but also Building Quality which provide comfortable environment for them. The building quality include the facilities, exterior and interior design of the building. Each elements has different importance level for the tenants. Neufert (1990) mentioned that size of shopping center would determine the required facilities and goods that are provided in the shopping center.
Measuring building quality is very difficult because it multi dimension perspectives. Multi Criteria Decision Making, such as: Analytical Hierarchy Process...