Running Head: MANAGEMENT
Corporate Communication Strategies
[Name of the writer]
[Name of the institution]
Corporate Communication Strategies
Introduction
Communication is the lifeblood of every organization. The goal of the every organization is to have an effective communication internally and externally to achieve the shared goals of the organization with rest of the stakeholders. Similarly Microsoft Inc since its inception has given primary importance to its corporate communication strategies mainly because management knows that success of the company in this competitive environment is entirely dependent of effective communication (Alexander et al, 2009, PP. 32-40). The report first elaborates the importance of corporate communication strategy, its purpose, and links with corporate objectives and its relationship with corporate branding. The report further illustrates how the internal and external communication audit is planned and conducted within the organization, thus reviewing the effectiveness of the communication. Finally, the new corporate communication strategy components are discussed in detail in the taks 4 of this report.
Task 1 Importance of corporate communication
The discussion in the meeting will highlight the importance of corporate communications, its purpose, and strategies(Argenti, 2009). As if for every organization communication is considered as the lifeblood by the management of Microsoft Inc and thus has ensured that its communications strategies are in accordance with company mission and vision statement. Therefore, the objectives can only be attained if the corporate communications strategies at different communications levels are linked with the company’s objectives. Further, these objectives and goals of the organization are also linked with the mission and vision of the company. The chart better illustrates the communication, its types, levels etc.
1.1) Purpose of...