FINANCIAL ANALYSIS REPORT (CAKE)
Name: Howland Katsnelson
Course: BUSB 361
Instructor: Greg Dutton
Thursday, May 23, 2013
Basic company’s operations
The Cheesecake Factory Inc. whose main office locates in Calabasas, California, was incorporated in 1992, and went public in 1993. The company owns and operates upscale, casual dining and full service restaurants in the United States. As at the end of April 2013, the company operated 174 casual dining restaurants of which 162 were under the Cheesecake Factory Inc. mark. Out of the remaining restaurants, 11 restaurants were under the Grand Lux Café mark and one restaurant under the Rock Sugar Pan Asian Kitchen mark.
The Cheesecake restaurant offers a distinctive range of high quality dining experience specializing in baked desserts and other dining products. In addition, it also produces dining services for other food services operators, distributors and retailers. As a matter of fact, the Cheesecake factory Inc. has excelled in the restaurant industry within the United States by offering an extensive menu of dining experience to its esteemed customers. The fact that the company utilizes an upscale casual service in serving its customers puts it at a higher end in comparison with its main competitors.
As earlier noted, Cheesecake factory incorporated operates in a diverse environment ranging from Cheesecake factory, Grand Lux Café to Rock Sugar Pan Asian kitchen marks in the United states. Operating under the Grand Lux Restaurant mark gives Cheese cake factory incorporated a chance to offer special menu for both the American and International standards due to their unique locations. Moreover, operating under the Rock sugar Pan Asian Kitchen mark allows the Cheesecake Factory to offer a unique menu in an upscale casual dining concept for Southeast Asia. This concept allows the company to serve Malaysian, Thai, Indonesian, Singaporean, Indian, and Vietnamese upscale menus.
The Cheesecake Factory...