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Fast-moving consumer goods are the high volume, low priced items that are quickest to leave
the supermarket shelves. They include durable and non-durable goods such as cosmetics,
toiletries, detergents, batteries, plastic goods, paper products, etc. Packaging is vital to the
FMCG market as it is an essential element for proper positioning of the product. Packaging
allows effective communication between consumers and brand owners through graphics, colors,
images, product information and logos. This serves as an important medium for communication
and a tool for companies to distinguish product appearance from that of their rivals. In the fastmoving consumer goods (FMCG) sector, packaging plays a key role in affecting consumer choice
and thus an important factor in point-of-purchase decisions. Nowadays, the marketing
environment has become competitive and complex. This is due to inclusion of modern
marketing tools such as packaging, branding and other aspects at a large scale as compared to
basic marketing techniques.
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In order to enhance product visibility in the market, packaging has emerged as a unique tool to
create a direct impact on consumer perception about the corresponding product.
Factors such as increasing middle-class population in developing countries, changing consumer
lifestyles and technological advancements to develop eco-friendly packaged products are
expected to drive the demand for FMCG packaging in the near future. Furthermore, changing
consumer lifestyles support the demand for varied consumer products which is expected to...