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Fragrance products make up one of the largest segments in personal care industry and is
expected to grow at a double digit CAGR over the forecast period 2015-2025. The global
fragrance product market is largely driven by the westernized daily grooming routines and
increasing consumer spending on personal care products across the globe.
Perfumes and deodorants are the two main categories of fragrance products among which
deodorant is the fastest growing segment when compared to the perfumes. Deodorants are
cheaper in price in comparison of perfumes and affordable for all category of consumer.
Speedily increasing demand of fragrance products by young population is one of the major
factor driving growth of the fragrance product market all over the world. Deodorants and
perfumes are of utmost importance for young generation especially in female category for daily
Global Fragrance Product Market: Drivers and Restraints
Variety of fragrances offered by fragrance product manufacturing companies, innovative
technology used in perfume and deodorant bottles, increasing consumer spending on fragrance
products, various offers and discounts offered by fragrance product companies and various
functional advantages of fragrance products are some of the prime factors that are ballooning
the demand for fragrance products.
These factors are expected to drive fragrance product market to a great extent during the
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However, skin problems such as skin irritation and darkening of skin, caused by some harmful