“3D display provides three dimensional visualization and a sense of depth to the viewer. 3D display is an emerging technology increasingly adopted in various fields such as gaming, photography, video, education, defense and engineering simulation. It is one of the new developments in the electronic industry as it offers a very immersive 3D viewing experience. Consumer electronics manufacturers (CEMs) are trying to change the user experience by enhancing their product displays to deliver fine 3D content. Increasing demand of 3D visualization in the entertainment, gaming, defence and medical are propelling the market growth. However, high cost of the 3D display and lack of 3D content may hinder the market growth. Growing demands of the 3D display in TV’s, smart phones and health care should supplement the growth of this market.
Panasonic has launched a 3D display TV that offers full network connectivity and 3D visualization. Toshiba recently developed the L54 series TV that offers a full 3D screen experience with active motion & resolution panels. The 3D movie, Avatar, released in 2009, received a very positive response from the audiences.
The market is segmented on the basis of types, technologies, access methods, application and geography. The type segment includes volumetric display, stereoscopic display and HMD. 3D volumetric displays are useful in displaying 3D content. The technology segment comprises of DLP RPTV, PDP, OLED and LED. On the basis of the access method, the market can be classified as screen based display and micro display. The application segment includes TV, smartphones, monitor, mobile computing devices, movie projectors, HMD and others. Geographically, the market is segmented into North America, Europe, Asia-Pacific and LAMEA.
Key players in the market include Sony Corp., Panasonic Corp., LG Electronics Inc., Samsung Electronics Corp., Toshiba Corp., Sharp Corp., 3D fusion, 3DIcon, Fujifilm Corp. and Mitsubishi Electric Corp.