Global Air Freshener Market Analysis and Opportunity Assessment 2014 - 2020

Global Air Freshener Market Analysis and Opportunity Assessment 2014 - 2020

Air fresheners are products used to release fragrances in order to eliminate foul smell or odour from the environment. These products are only applicable for use in indoor environments such as homes, offices, hotel rooms, cars and others. In recent years, this functional commodity has evolved to be used as a decorative product. Air fresheners comprise chemical agents such as artificial or original essence, aerosol propellants, solvents such as mineral oil, 2-butoxyethanol and other glycol ethers, which help in neutralizing odours and freshens the air.

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On the basis of types, these products can be broadly segmented into room sprays and diffusers. Room sprays fall under the category of aerosol sprays, which are mostly available in cans or glass bottles with attached spray nozzles. Room sprays are highly functional and instead of simply masking foul odours, they release a pleasant fragrance. On the other hand, diffusers disperse fragrance into the air. Furthermore, these are widely classified into active and passive diffusers. Active diffusers require an external energy source of energy to release fragrance. These products are designed to function on a plugged power source or with batteries. Passive diffusers do not require any external energy source and diffuse fragrance from various forms of underlying substances or layers. The various types of passive diffusers include adjustable solids, reed diffusers and gel products.

Besides room sprays and diffusers, the air freshener market is further segmented into specialty products. These types of air fresheners comprise a variety of products designed to add fragrance to a room or space, and are available in various forms such as potpourri. This type of air freshener comprises forms of dried botanical and other natural ingredient such as flowers, fruits, wood chips and spices that may have fragrance oils added to...

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