Global Fast Food Market - Industry Analysis, Size, Share, Growth,
Trends, and Forecast 2013 - 2019
92 Page Report
Fast Food Market to Witness 4.4% CAGR from 2013-2019, as Developed
Regions Report Fast Pace of Urbanization
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Global Fast Food Market
Global Fast Food Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast 2013 – 2019
Fast food refers to food that can be prepared and served in shortest time. The demand and trend of fast
food differs from region to region. The roots of fast food come from America where people eat out
frequently. Food-on-the-go and drive-thru is a common concept in North American Market whereas people
in European nations take time and prefer having conversations while eating. Fast food chains and regional
Quick Service Restaurants have customized their format and menu offering according to various regions as
people preferences and taste differ from place to place. Asia Pacific and Rest of the World is the fastest
growing market due to its huge population and favorable demographics. Higher disposable income and
inclination towards westernized food habits are some of the driving factors for rapid growth of fast food
market in these economies.
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The fast food market is a volume business. It is characterized by high turnover and comparatively low
profit margins. However, with strategic selection of store location, labor cost, inventory management,
choices of menu and promotional strategies, the profitability of the fast food restaurants would increase
over the forecast period....