“Advancement in the mobile device (smartphone, tablet and laptops) market have been occurring at a rapid pace–whether in storage, performance, application, capability or internet connectivity. However there is a fundamental area where broad advancements have not been realized on mobile devices as compared to computers. Mobile security has always been one of the key elements within the mobile devices such as smartphones, tablets and laptops. As mobile device usage increases, particularly in smartphones and tablets, there is a better security and integrity need.
Mobile security software solutions are rapidly gaining importance and is estimated to grow in the years to come. The enterprises allowing their employees to bring their mobile devices in the arena would face security challenges to protect their corporate data. Different financial institutions, government agencies and other SMB enterprises are adopting BYOD policies thus demand more secured solutions in order to protect their corporate data without hampering personal data of the employee. To minimize the malware, data loss and other security breach effects, companies are on the verge to produce mobile security software solutions that would meet requirements of different enterprises. Over the time various security software and hardware solutions have been developed by the companies such as authentication security, mobile application management, containerization software and many more. Adoption of BYOD policy in an organization makes employees more productive. The employees access to the corporate network and data has made organizations to invest further in the development of custom applications.
The BYOD policy and VPN protection are acting as major driving forces for the market growth. Product launches and enhancements are the key strategies adopted by the market players to enhance their market share. For instance, Kaspersky has introduced new virtualization 2.0 security solution to provide advanced...