November 18, 2013
Paper 4 – Symbolic Frame
Google – A Positive Company
Google was founded in 1998 by Larry Page and Sergey Brin. They started the project while being students at Stanford University and then moved to a garage, where Google started to grow as a company. Slowly they started to hire more people, but always kept a laidback attitude related with the college lifestyle. Their first board meetings were held on a ping-pong table, which had the net and everything in place because they actually used it to play as well. This attitude reflects Google’s culture and image of “work hard, play hard” so well that until these days it is been kept almost the same as when they started back in that garage. (http://www.cbsnews.com/8301-18560_162-664063.html)
Nowadays, Google headquarters building is located in Mountain View, California. Called the Googleplex, the building does not have the typical corporate environment found in most of the big companies in the world. “Inside, the Googleplex feels more like a college dorm than a corporate office, with bikes in the hallways, dogs under the desks. And there's a strong spirit of play; besides all the ping-pong, there's a volleyball game every day at noon.” (http://www.cbsnews.com/8301-18560_162-664063.html) The people running Google understand that work is a big part of a person’s life. And, in order to have a good lifestyle, a job has to offer a good work lifestyle. This is the main reason for Google to offer great perks and benefits to its employees. The culture enforces employees be grateful to the company and identify with its mission.
Google’s mission is to organize the world’s information and make it universally accessible and useful. When the company gives access to free information, services, and products in an effective way, it creates trust. “There is an inverse relationship between control and trust. Trust is a two-way exchange – more than most people...