Guerilla Advertising Disadvantages (Speech)

Guerilla Advertising Disadvantages (Speech)

Assalamualaikum
and
a
warm
greeting
to
all.
Without
further
due,
let’s
focus
on
the
main
 intention
of
this
debate.
How
destructive
is
guerilla
advertising?
Guerilla
advertising
can
 be
destructive
in
two
ways.
First,
on
the
advertisers’
side
and
second
on
the
audiences’
 side,
which
will
be
explained
by
my
affiliate
later
on.
So
before
the
opposition
bombard
us
 with
silly
and
idiotic
inquiries,
it’s
better
for
the
opposition
side
to
FULLY
UNDERSTAND
 THE
WHOLE
MEANING
OF
ADVERTISING
ITSELF.
 Every
business
owner
shares
one
thing
in
common:
the
desire
to
create
a
stable,
steady
 business
that
achieves
profitability.
And
the
secret
formula
that
makes
that
possible
is
 marketing.
But
what
does
marketing
mean?
Is
it
just
getting
the
word
out
about
the
 marketers’
business?
Allow
me
to
elaborate.

 In
its
most
COMPLETE
form,
I
would
like
to
stress
the
word
COMPLETE;
marketing
is
about
 much
more
than
letting
people
know
one’s
business
exists,
which
is
the
only
thing
guerilla
 advertising
good
at.
In
fact,
in
many
ways,
getting
the
word
out
is
ONE
OF
THE
LAST
STEPS
 in
a
good
marketing
plan.
A
strong
marketing
campaign
goes
much
deeper,
and
provides
 benefits
that
help
the
advertisers
attract
customers,
at
the
same
time
as
clarifying
 achievable
goals
and
message.
The
most
significant
factor
to
be
considered
in
planning
a
 good
marketing
plan
is
an
UNDERSTANDING
OF
THE
COMMUNICATION
PROCESS.
Here’s
 the
BASIC
model
of
communication
process.
Instead
of
explaining
each
phase
of
this
 model
explicitly,
which
will
take
hours;
I
will
explain
it
in
a
replicated
everyday’s
situation.
 To
start
off,
based
on
this
model,
I
want
to
stress
that
guerilla
advertising
is
equivalent
to
 the
act
of
a
newborn
baby
crying.
How
can
I
relate
a
baby’s
cry
with
the
so‐called
 ‘effective’
guerilla
advertising?
Sounds
odd
right?
Stay
with
me,
let
me
explain.
 Based
on
this
model,
a
baby
would
be
the
sender
of
the
message.
As
we
all
know,
babies
...

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