Assalamualaikum and a warm greeting to all. Without further due, let’s focus on the main intention of this debate. How destructive is guerilla advertising? Guerilla advertising can be destructive in two ways. First, on the advertisers’ side and second on the audiences’ side, which will be explained by my affiliate later on. So before the opposition bombard us with silly and idiotic inquiries, it’s better for the opposition side to FULLY UNDERSTAND THE WHOLE MEANING OF ADVERTISING ITSELF. Every business owner shares one thing in common: the desire to create a stable, steady business that achieves profitability. And the secret formula that makes that possible is marketing. But what does marketing mean? Is it just getting the word out about the marketers’ business? Allow me to elaborate. In its most COMPLETE form, I would like to stress the word COMPLETE; marketing is about much more than letting people know one’s business exists, which is the only thing guerilla advertising good at. In fact, in many ways, getting the word out is ONE OF THE LAST STEPS in a good marketing plan. A strong marketing campaign goes much deeper, and provides benefits that help the advertisers attract customers, at the same time as clarifying achievable goals and message. The most significant factor to be considered in planning a good marketing plan is an UNDERSTANDING OF THE COMMUNICATION PROCESS. Here’s the BASIC model of communication process. Instead of explaining each phase of this model explicitly, which will take hours; I will explain it in a replicated everyday’s situation. To start off, based on this model, I want to stress that guerilla advertising is equivalent to the act of a newborn baby crying. How can I relate a baby’s cry with the so‐called ‘effective’ guerilla advertising? Sounds odd right? Stay with me, let me explain. Based on this model, a baby would be the sender of the message. As we all know, babies ...