Flavored and Functional Water Market - Global Industry Analysis,
Size, Share, Growth, Trends and Forecast 2013 – 2019
64 Page Report
Healthy Living Trend to Open New Avenues of Opportunity in Flavored
and Functional Water Sales, Says TMR
Transparency Market Research
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Flavored and Functional Water Market
The global flavored and functional water market is fragmented in nature. The main focus of industry
players is product differentiation through use of different ingredients and innovative packaging. This is
because the possibility of product differentiation is low to medium, as most players offer the same
products, states a new report by Transparency Market Research (TMR). The threat of new entrants is
expected to be low. Leading players in the market include: Nestle SA, The Coca-Cola Company, Groupe
Danone, PepsiCo, Hint Water, and New York Spring Water.
View exclusive Global strategic Business
Key players are partnering with other brands to combine innovation and renovation capabilities with
product expertise. Case in point: Nestle signed an agreement with Yinlu Foods Group in China. This has
helped Nestle to integrate its innovation capability with Yinlu’s entrepreneurship and consumer
understanding, enabling the production of affordable products for the consumers in China.
Increasing Prevalence of Obesity Boosts Demand for Flavored and Functional Water
According to the WHO, the number of obese children below the age of five was 42 mn across the globe in
2013 and this figure is expected to rise to 70 mn by 2025. With growing concerns over obesity and