Table of Contents
PART I 3
PART II 6
The report will manly highlight the history and evolution of the events industry. The second part of the project will identify and explain the key demand and supply factors that strengthen the UK events industry. The first part signified as PART I will be emphasizing on the evolution of events industry in UK while the second part or PART II will illustrate the key demand and supply factors that strengthen the UK events industry.
According to Bowdin events are the yardsticks of our lives. Before getting into deep lets define events. An Event can be defined or described as a situation where an organization makes itself present in front of the target audience or viewers. Nevertheless events can be also defined in accordance with their type, the industry from which the users come from and even on the basis of the market coverage (Businesstourismpartnership, 2010). To cite an instance events are sometimes defined on the basis of international and domestic market. Hence from an overall point of view it is a difficult task to exactly define the events industry. In general there are various types of events. Some of the noteworthy forms of events are company meetings, trade shows, meeting face to face, events pertaining to corporate hospitality, and also various Public Relations (PR) events. Furthermore it also includes the events that that bring suppliers, specialist caterers and organizers. The industry consists of very small companies to medium sized companies. The stakeholders of events industry include buyers, organizers, and also audiences (Goldblatt, 2004, p.5-6).
The history of the events industry dates back to the prehistoric times. The concept of events was first instigated in United Kingdom. From that era it was signified as one of the most astonishing diversified business....