Running Head: Z-Wing Marketing Plan University Of Phoenix Z-Wing Marketing Plan Jenyl Wyre Executive Summary Market Summary The aviation market is being currently lead by the Janssen company is climbing up the competitive ladder. The need for new product manufacturing is evident for Z-Wing to compete. The aviation market seems to be doing well since it has constant competition and companies trying to figure out new ways to innovate the products. (University of Phoenix, 2006) SWOT Analysis Many Strengths, Weaknesses, Opportunities and Threat that will happen when venturing into a new project but if the outcomes outweigh the risks then it was a good investment in the plan. Three areas in the market that Z-Wing is focusing in on in order to stay ahead of their competitors. Those areas are upgrade the existing jets so they will carry more passengers, Create a small long haul jet so it can go from point to point, and expand the “In Touch” service to air craft’s. The idea to upgrade the existing large commercial Jets into bigger aircrafts in order to carry more passengers is a good idea because it will increase the number of available seats. Increasing the number of available seats on an aircraft is strength because the airline company can charge more money per flight and save on gas prices. This is great since the price for fuel is increasing every day. This is a good opportunity because most airlines are just trying to increase the prices to check luggage in order to make up for the rising economy costs. Z-Wing is trying to increase profits by allowing more passengers to fly at the same time. United Airlines is charging consumers extra money for each additional luggage pieces. A weakness about this plan is that airlines may not get enough passengers to fly on these bigger planes since everyone is trying to preserve money. The threat of the plan is that manufacturing these planes may be too time consuming and Z-Wing might lose out on regular business. The...