Cheekbones, eyes, nose, lips even skin tone, are all things that women cover up or "perfect" everyday; sometimes for special occasions, to look professional and awake at work, or maybe as simple as trying to get their co-worker's attention. What it all boils down to is women put on their "power faces" to keep up with societies ever changing look of beauty, enhancing their looks to feel their most confident.
The transformation of having a natural face to a made up one occurs at a younger age over the years. Girls pick up the techniques of learning to cover their flaws up by watching their mothers put on make-up every morning before work, they learn early on that it's a confidence building go getter face, if you will, other influences come into play as well. "The fact that women are constantly told that they need to look better, feeds into [social media] selling the perfect image" (Melanie Salome). Idols on TV or the covers of magazines with enhanced faces that media condemns as the "flawless look" do not remind women or girls that to get that "flawless face" it took photo shop to alter that celebrities face to create the "look", not making it their face anymore.
We see what the beautiful airbrushed models and actresses have in movies and magazines, as the envious beings we are, these portrayals of perfect skin make you see what you do not have rather than what we do have. Freckles, acne, scars, or discolored birth marks standout even more on our faces and bodies making you believe you are not the ideal image. "The mind is full of self defense mechanisms it can be very creative indeed, insecurity can turn us into something we are not" (ethoughts.org). Feeling inferior when compared to these photo shopped perfect people, in real life women grow accustomed to covering insecurities rather than embracing their own beauty marks that make them individual.
Individuality comes essential especially at annual social events, like that...