Every product in this world must have been experienced modification since the first time it was created. A few decades ago, the only thing to consider when people buy gadgets is the usability. But along with the improvement of living standards and lifestyles, innovation starts to be developed on product design. For example, the telephone. The shape of a telephone when it was first found by Alexander Graham Bell is different with the shape of a telephone that is created nowadays by Bang & Olufsen.
Currently, there are more than one manufacturer for telephone. To standout among the other competitors, a company is challenged to create unique design to their products, so they can be easily distinguished from any other manufacturer for the same gadget. Redesigning is required periodically according to the latest trend to keep them up-to-date.
A major breakthrough came from AT&T labs in 1946. AT&T labs is company which placed the first mobile phone call ever. Joel Engel and Richard Frenkiel from AT&T labs conducted a research that sound waves could be transmitted using short-range transmitters located in overlapping cells. This was the root of mobile phone development. (source: http://www.ideafinder.com/history/inventions/mobilephone.htm)
The innovation in telephone design has been grown. Some companies pushed the limits of telephone design creation into something that anyone could never think about before. Apple Inc., a company that used to focused on computer desktops and laptops, started to expand their range of product lines to mobile phone. iPhone is the first mobile phone that Apple Inc. invented. The slim but stylish design made it a choice of people who love simplicity.
Enthusiasm of stylish design by most of modern people with high class lifestyle made Nokia, a Finnish mobile phone company, establish a secondary company called Vertu. The main concept of this company is to create luxury mobile phones. They use expensive materials on the design, such as...