Japan Airline : Impact of E-Ticketing
During the 1990s, Internet usage doubled and inspired the “e-commerce revolution” bringing changes to business fundamentals and sources of competitive advantage. E-commerce implementation resulted in lower costs and increased direct interaction between a business and its customers, supplier, service providers, employees and other parties in the value chain.
DEVELOPMENT WITHIN THE TRAVEL INDUSTRY
Disintermediation and Re-intermediation Introduction of e-ticketing Computerized Reservation Systems E-Ticketing in North America and Asia Interline e-Travel
Agreement signed between Japan and the US granting JAL, Northwest Airlines, United Airlines (UA) and ANA, unlimited flying rights between the two countries. Process Integration
Japanese developed technology rather than the adoption of systems and technologies from abroad. Using technology as an enabler, airlines were rapidly adopting strategies and re-engineering their business to focus on adding more value to customers JAL’s strategy focused on cost savings and efficiency improvement Efforts to grow JAL’s business online and seek alternative methods of growth remained fragmented, JAL’s management philosophy seemed submerged by heavy cultural and regulatory influences.
An overview of the impact of e-ticketing on various airline functions
Computerized reservation systems Departure control systems Accounting systems
With the creation of an e-ticker at a CRS terminal, a record is entered into the airlines’s e-ticketing database according to ATA/IATA standards This system must be adopted to allow airline check-in and gate agents access to the e-ticketing database and enable them to update the passenger’s status over the course of passenger handling operations In addition to its function as a travel document, the e-ticket...