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Natureview Farm Inc, a small yoghurt manufacturer, wants to grow its revenues by over 50% by the end of 2001. The company has achieved growth since its inception in 1989, but has also struggled very hard to maintain profitability levels. However, in 1997, the Natureview Farm arranged for an equity infusion from a venture capital (VC) firm to fund its strategic investments. The VC firm now needed to cash out of its investment in Natureview. Natureview management now needed to find another investor or position itself for acquisition. To increase its revenues by 50%, by the end of 2001, the strategic issue in front of the company is weather it should expand into the supermarket channel. But, this move would impact every aspect of the company’s business and would depart company from its established channel strategy.In the last ten years of business, Natureview Farm's revenues had grown from less than $100,000 to $13 million as reported in income statement, 1999. Initially, the company entered the market with two cup sizes (8 ounce & 32 ounce) of yoghurt in two flavors only. The company always laid emphasis on natural ingredients and has built a reputation on the basis of high quality and great taste. This strong reputation helped the company to grow up to national distribution and went on to attain leadership in natural foods channel. By the year 2000, Natureview Farm star