1.0 Executive summary
Titan Industries is a 170 million dollar company with 216 employees; it was founded in 1972 by three brothers; Tom, Phil and John Nixon. Titan Industries produce thermoformed plastic products primarily consumed for use in food, medical, and agricultural industries by its consumers. Titan Industries corporate headquarters and primary manufacturing facility is located in Syracuse, New York. The major challenges facing Titan Industries are financial issues and management and leadership issues such as how to increase profit, increase market share, turn around the uncollectible account receivable into collectible account receivable; how to create a happy environment for the employees and quality leadership. Another major challenge facing the production of the plastic firm is the continuously increase price of oil which is the primary component of plastic industries.
An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as foundation of the strategic plan and marketing plan. The marketing plan will discuss the type of product Titan offer include the new business segment that will be implemented. This plan focuses on the company’s growth strategy, suggesting ways to develop new product and targeting specific market in order to have more edge over our competitors. Furthermore, the plan focuses on marketing strategies that would guide the marketing activities for the product. In addition, it focuses on customer’s satisfaction, increase in growth such as customers growth, and profit growth and market share. In this marketing plan, the team would be discussing the sale strategy and the budget plan for implementing the marketing plan.
Thus, by the end of next year, Titan Industries will be the most affordable, customer friendly and the leading plastics manufacturer in the United State and internationally through the implementation of the marketing plan.
2.0 Vision and Mission Statement...