ENTREPRENEURS SCHOOL OF ASIA
Leader: Castillo, Jesicca
Members: Manzano, Margery
September 1, 2013
I. Industry Overview
HEALTH AND WELLNESS INDUSTRY
In the Philippines health and wellness industry is one of the profitable business ventures that is fun and exciting and also high in demand. It is an industry that the country can really market to entice foreigners to visit. There are so many various beauty and wellness treatments mushrooming nationwide such as day spas, nail salons, and beauty centers.1
With all the modern amenities today, it is quite difficult to live a healthy life. We all struggle to stay fit among our fast-paced and stressful work days. Our problems seem endless and sometimes we forget to look after our loved ones, much less ourselves. Thanks to spas, fitness centers, sports clubs, beauty and skin care centers, specialty clinics, wellness hospitals, healthy food establishments, and yes even nursing care homes-venues that can keep Filipinos look and feel better.
The importance of health and wellness has certainly come to the forefront of the health industry in the last decade. With the baby boomer generation nearing or entering their senior years, strained health and medical services and the realization by greater numbers of people of the limitations of medical science, society has developed an increasingly prominent attitude of responsibility towards one’s own health and wellness.
No longer are people solely relying on doctors or hospitals to make them better if they get sick. Instead, the approach has changed to one of illness prevention, to maintain or improve the state of health that already exists. The incredible boom in the health industry overall bears witness to these trends.
The importance of health and wellness is reflected by the fact that diets, weight loss programs, exercise programs and equipment, fitness facilities, spas, nutritional...