The research methods in this survey were mainly interviews and questionnaires. Mainly the primary survey methods included focus groups, mail questionnaires and observation. This research required specific information; hence it applied surveys where necessary. Mail surveys are a bit less expensive and response rates are relatively low. Phone surveys are disadvantageous in that not many questions can be asked since not many people are agreeable to be on telephone for long, not more than 5 minutes, though they get relatively more responses. However, the best method could be interceptions with correspondents at malls, although respondents may still be reluctant to discuss with the interviewers.
The participants in the study were from different demographics, a total of 410 college students and the method based on 36 auction motivators and online behavior. The design applied the Likert scale in determination of responses from the participants. Researchers retrieved data from 341 participants, 74.8 percent female, and 42.6 percent with a white labeling. The ages of the respondents ranged from 18 years to 40 years old. 90.9% of the respondent s was regular internet users, while 20% revealed having no internet auction experience, while the remaining had internet auction experience at different levels.
The research design that the study applied was the quantitative data analysis which involves presentation and interpretation of numerical data.
According to this research the following results showed that, cost of internet search was the most important motivation, then product assortment/price, brand equity, transaction costs, customer orientation, and perceived quality. Further, social interaction was the least important motivator of online auction behaviors (Crutsinger, Jeon & Kim, 2008, p. 36). There is no doubt that college students were very involved Internet participants. Studies like this one show the need for businesses to...