Introduction
“Liese” is a no.1 styling brand in Japan which also known as “Prettia”. It is released in year 2009 (http://www.docstoc.com/docs/111685415/Asian-Hair-Colourant-Market). “Liese” is well-known in countries other than Japan as it always introduce products based on the latest trend of Japan. It is known as an exclusive hair-styling brand which brought into many various types of hair products, such as Liese hair cocktail moisturizing hair serum, Liese styling wave up foam, Liese styling wax and more. The producer of “Liese”, Kao Company is established in Petaling Jaya, Malaysia in year 1973 (http://www.kao.com/my/company_outline.html). The mission of “Liese” is to promise 'Sure Stylish, Always Easy' with simple and fun way when using their hair styling products for Malaysian. Among so many products of “Liese”, we focused on Liese Bubble Hair Color in this assignment.
Liese Bubble Hair Color is a kind of hair dye product made in Japan. This product is widely available in Watsons, Sasa and Guardian in Malaysia. Liese Bubble Hair Color is famous because of its creamy foam which ease consumer to dye their hair themselves. Consumers only have to squeeze and massage the foam into their hair. It provides 6 series of color which include pink/red brown color series, orange brown series, brown series, yellow brown series, ash brown series and lastly black series (http://web.kao.com/my/liese/lineup/haircolor/products.html). The result of dyeing will vary depends on the shade of hair before coloring with Liese Bubble Hair Color. It contains honey as the moisturizing ingredient which helps consumer to own smooth hair even after dyeing their hair.
Strategic Marketing
In this modern era, an industry can be redefined every day because of variables such as consumers who may switch to other heavy competitors and advanced technology which allows industries to develop more outstanding products and services. Therefore, a company has to stay competitive to...