L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS
SCOPE OF THE REPORT
All values expressed in this report are in US dollar terms, using a fixed
exchange rate (2011).
2011 figures are based on part-year estimates.
All forecast data are expressed in constant terms; inflationary effects are
discounted. Conversely, all historical data are expressed in current terms;
inflationary effects are taken into account.
Beauty and Personal
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briefing is of a statistical nature and,
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L'Oréal has performed well
thanks to a segmented portfolio
lending it the flexibility to
address diverse consumer
groups across the world.
However, competitive intensity
is increasing, which L'Oréal
needs to heed to retain its
market position in the long run.
BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE
GEOGRAPHIC AND CATEGORY
Key company facts
Skin care, colour cosmetics,
Category involvement: hair care, fragrances, men’s
grooming, sun care
World BPC share 2011: 9.7%
World BPC value
L'Oréal is the second leading beauty...