March 5, 2014
Culver’s mission is to ensure every guest who chooses Culver’s leaves happy. Culver’s is a fast casual restaurant that is primarily located in the Midwest. The headquarters is in Sauk City, Wisconsin. Its fresh made-to-order ButterBurgers and custard are the primary products offered. The Platteville location was opened in 1993 and was later bought by current owner Bruce Kroll.
Culver’s is a family friendly style restaurant with an emphasis on quick delivery of food. The fast food industry expects a four percent growth next year. It is an industry that will continue to see growth. Their target market consists of low to medium income families who want to eat fresh, quickly prepared meals. Culver’s demographic varies depending on the time of day. The product that Culver’s offers are elastic to the market.
A PEST analysis was used to analyzed the four following macro-environmental factors; political, economic, social, and technological. It was found that the Social and Technological categories had the highest potential impact on Culver’s and promises positive growth for the company.
Section 1 - Overview
Craig and Lea Culver opened the first Culver’s in their hometown of Sauk City, Wisconsin in 1984. Twenty years later, there are now over 500 restaurants in over twenty states. Culver’s is a fast casual restaurant that is primarily located in the Midwest but expanding to southern states like Arizona, Utah, and Texas. The focus is on their fresh made-to-order ButterBurgers and frozen custard. However, Culver’s offers a variety of foods ranging from chicken, fish, salads, and milkshakes. The Platteville, Wisconsin, location was opened in 1993 and then bought by the current owner, Bruce Kroll, in 1996. Platteville Culver’s is the eighth store to open and serves around 1000 customers per day....