Available online at http://www.anpad.org.br/bar
BAR, Curitiba, v. 7, n. 1, art. 2, pp. 22-39, Jan./Mar. 2010
Make or Buy in a Mature Industry? Models of Clientsupplier Relationships under TCT and RBV Perspectives
Manuel Portugal Ferreira *
E-mail address: firstname.lastname@example.org Escola Superior de Tecnologia e Gestão Leiria, Portugal.
Fernando A. Ribeiro Serra
E-mail address: email@example.com Universidade do Sul de Santa Catarina - UNISUL Florianópolis, SC, Brazil.
In this paper, we use the transaction cost theory [TCT] and the resource-based view [RBV] to discuss three propositions on the models of client-supplier relationships in mature industries. The two theories seem to advance different organizational forms of the client-supplier relationships, and in some instances are contradictory. How should firms organize to prosper and grow, namely in the international markets? Through the case study of three Portuguese packaging firms, with primary (interviews) and secondary data, we discuss how the three firms deploy three distinct strategic organization models in a mature industry. One firm utilizes marketbased governance mechanisms, and concentrates its production in a few selected locations. Another firm vertically integrates almost the entire value chain of the product to provide full service to its clients. The third firm operates in a model of integrated outsourcing, with the installation wall to wall with its clients. The clientsupplier models adopted by these firms are based on efficient, stable, and trustworthy relationships that permit them to focus on their core competences and reduce transaction costs. The superior performance of firms requires a proper alignment of hierarchical and relational governance, taking the dimensions of their transactions into consideration. Key words: client-supplier relationship models; outsourcing; TCT; RBV; strategic governance.
Received 29 June 2008; received in revised form 27 May 2009....