Dear valued respondent,
A Survey on Consumers’ Experience and Store Loyalty in Malaysia
I am a student at Universiti Kebangsaan Malaysia and currently doing a Degree at
Faculty of Economics and Management, UKM. I am conducting a research on the
factors influencing store loyalty in Malaysia and this survey is designed to gather data
on consumers’ experience towards store’s loyalty program and store in this country.
Please TICK your most preferred store that you are also the active loyalty
cardholder (the specify store will be used throughout this survey). You may tick
Loyalty program card
Isetan Member Club
Parkson Card/Bonus Link Card
Others, please specify:
Aeon (formerly known as
How long have you shop at this store?
Less than a year
5 years and more
I greatly appreciate your help in furthering this research endeavour. Thank you very
much for your time and cooperation.
Business Research Group
Please turn to next page
1. Thank you for agreeing to complete this survey. THE ANONYMITY AND CONFIDENTIALITY
OF YOUR ANSWERS ARE GUARANTEED.
2. Please take note the questions in this survey are meant for
your most preferred
store that you are also the active loyalty cardholder.
Please answer ALL
questions. It should not take more than 20 minutes to complete the questionnaire. There is
no right and wrong answers. Your spontaneous and honest response is important to ensure
the accuracy of this research finding.
This store tends to be the first to carry a new
product that is launched in the market
Compared to other stores...