• Submitted By: Azharul
  • Date Submitted: 12/16/2013 10:14 AM
  • Category: Business
  • Words: 1368
  • Page: 6
  • Views: 2

Role of marketing management

Marketing Management: Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others and management is the planning, organization and coordination of the activities of an enterprise in accordance with certain polices and in achieve of clearly defined objectives. Marketing management is the combination of marketing and management. Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services and ideas to create exchange that satisfy individual and organization. Marketing management involves after producing a product and end until consumer satisfaction. Marketing management means the process of some marketing activities, those are planning and executing the conception of pricing, promotion, and distribution of a product.


Figure: Marketing management

Marketing Management is the art and science of choosing target markets and build profitable relationship with them. Although this is part of it, the real goal is to increase understanding. It’s a well-known fact that today’s consumers have many alternative choices. Since the market competition is increasing at a rapid rate, businesses need to use intellectual idea and creative thought to market their products. Marketing as a science needs to provide logical information of product to create interest in the mind of consumers.

Role of Marketing Management: The role of marketing management means the activities or function those are perform in an organization to satisfy their customer. Marketing management have several activities and this activates are doing by the managers of the organization. Those roles are given below:

Planning and Executing: Planning means defining organization goals, establishing strategies for achieving goals and developing plans to integrate and coordinate activities. This...