• Mission statement of the company
We will stay in the forefront of innovation and technological development in the paint industry. We will achieve corporate success through an unwavering commitment to provide our customers high quality products to their ultimate satisfaction.( market share) We will vigorously promote and safeguard the interests of our employees, our shareholders, our suppliers and all our others business associates.( employees’ benefit, dividend)
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To promote and protect the paint industry To foster unity and co-operation among paint and allied manufacturers, for their common progress and prosperity. To represent and seek redress from Government for the difficulties experienced by its Members, by written submission to Government, interaction and representation on relevant Government bodies. To disseminate among its Members updates in technology and management practices. Identify problems that may arise, affecting the paint industry and take pre-emptive measures. Employee’s motivation to maintain a position of market dominance.
The strategy for the coming years is to continuously improve operations in all spheres of activity. Berger is investing heavily in staff development and infrastructure. To support its ambitious marketing and sales thrust, it has invested in the new state-of-the-art manufacturing facility providing Berger an additional edge over competition, and an enhanced ability to service its valued customers.
Responsibilities and authorities of marketing strategy are assigned chief marketing manager which is followed and carried by the assistant marketing manager and marketing officers at regional levels.
• To find that whether the company marketing strategy is working fine is based upon the calculation of the marketing return on investment or percentage increase in sale volume. But Berger is focusing more on staff development and plant innovation or production capabilities instead of...