• Submitted By: abcdgop
  • Date Submitted: 05/23/2012 5:54 AM
  • Category: Business
  • Words: 353
  • Page: 2
  • Views: 408

Is there any relevance of Public Relations in your organization? Who are your external & internal stockholders? Discuss about events the PR Office could organize to boost the image of the organization.

What is PR?

Public Relations is defined as “the management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest and executes a program of action to earn public understanding and acceptance. Public relations involve systematical planning and distribution of information as a purpose to establish and maintain a positive image of the company in publics. Tools uses in public relations are:

* Special Publications
* Participation in community activities
* Fund-raising
* Sponsorship of special event
* Various public affairs activities
* Advertising
How is it related to SMS PARIAZ LTD?


SMS PARIAZ LTD is a company that offers betting services on horse racing through the medium of SMS in Mauritius. The company objective is to make Mauritian bet on horses from anywhere they are in Mauritius. Its main collaborates are mainly telecommunication companies through which its able to reach its customers. The company allow Mauritian to bet without being far from their family or being in a business meeting.

Is PR relevant for SMS PARIAZ LTD?

PR is important for SMS PARIAZ LTD as it’s the plan process through which the company presents itself to influence the way people regard it. The company organizes effective PR campaign to create awareness of its services to its target market and enhance its brand name. The company has its own unit that manages publicity, communication, and issues like change of attitudes, news views or any serious concern that may develop with the company. PR is used as a communication tool that takes many functions of conventional advertising and marketing for the company.

How SMS...

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