Assignment 1 (10 marks)
Q1. Suppose you are conducting a research for Malaysian Airline System (MAS). Identify, from secondary sources, the attributes or factors passengers consider when selecting an airline.
These are some of privileges that Malaysian Airlines System (MAS) provided to the customers when choosing MAS as their travel flight destination.
Free 10 kg baggage allowance
2 enrich Miles per RM1 spent for every purchase of selected temptations products
Earn Enrich Miles for every purchase of selected Temptations products. Attain 2 Enrich Miles per RM1 spent.
5% off for purchase of MAS holidays packages
Attain a 5% discount for every purchase of MASholidays packages, for land costs in Malaysia/domestic packages.
Airport coach tickets at discounted rates
KLIA airport coach service (with exclusive discounts for GRADS members).
From KLIA to KL Sentral terminal or vice versa
KL Hop-On-Hop Off coach tickets at discounted rates
The best that Kuala Lumpur has to offer is within reach with the KL Hop-On Hop-Off coach service. Wherever you may be during your visit around Malaysia¡¯s capital, just look for a Hop-On Hop-Off stop, and an array of buses are always ready to take you to your desired destination, be it your hotel or other nearby KL getaways.
Discounted buying and selling rates for CIMB Bureau De Change
Enjoy fantastic discounts when you can change up to 26 different types of foreign currencies at any CIMB Bureau de Change outlet!
Amazing discount for Aquaria KLCC tickets
From the secondary sources, there are some attributes or factors that lead the passengers consider when selecting an airline. Malaysian Airline System (MAS), the reason why most of the passengers choose MAS it is because MAS is one of the best airlines in the world. There is nothing written in history so far that is MAS have gives bad customer service or any bad reputation that can affect the customer in making decision, by that also MAS can consider as their...