AUTHOR | OBJ | METHOD | MEASURE/SCALE | DATA ANALYTIC TOOL | MAJOR FINDING | LIMITATIO ack by researcher | YOUR CRITIQUE | HOW FAR REASEARCH IS AN IMPROVEMENT | |
Willingness to Pay Premium
for Organic Products: A Case Study in Kerala
,Dana K1, K Jesy Thomas2, E K Thomas3 and K J Joseph. Year 2006-2007. | The study examined consumer awareness regarding organic | Consumers were classified according to the different income groups and the WTPP was separately analyzed for selected organic produce—vegetables, fruits, spices | farmers through personal interview | regression equation | It was found that the WTPP increased as the income of the consumers increased. About 53% of the consumers were aware that organic produce was available in the market. On an average, the consumers were willing to pay Rs. 4.6, 7.4, 11.9, and 2.5 per kg as price premium for organic vegetables, fruits, spices and milk, respectively. | Sample size small 90 | small sample size, ALL fruits /Vegetables take under same heading. Hence testing the willingness for Rs 3 or Rs 8 inc not correct Limited to calicut , | | |
| produce and their Willingness To Pay Premium (WTPP) for the same, | and milk. In each group, 30 consumers were surveyed TOTAL SAMPLE :90 .REGERSSION LINE USED | method | | | | | | |
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Who’s Buying Organic Vegetables?
Demographic Characteristics of
U.S. Consumers
RW. hLo. ’Ds eBtutmyianngn O arngda nCic. DViemgeittrai bles?RACHAEL L. DETTMANN & CAROLYN DIMITRI, Year 2006 | focuses on identifying the demographic characteristics of households buying organic vegetables (in total) along with prepackaged organic salads and organic carrots, | The analysis is organized around the concept that the decision to buy organic vegetables occurs in two stages. A consumer first chooses whether to purchase organic vegetables. Once she decides to buy organic, she then decides how much money to devote to such purchases. This...