AT&T is a well-known American Communication company found in 1875. AT&T composed a study that showed competition in the communication field is very aggressive. They have discovered that one of their major issues is the lack of services. AT&T precisely identified their problem in the long-distance business and services industry. Nowadays every successful company uses the benchmarking technique; as a result, merging with Cingular (another company in the communication business) will definitely save the two companies from future problems. As a matter of fact, to survive the competition AT&T needs to provide strong wireless services “which is consumers goals in these days.” Cingular closed its $41 billion merger with AT&T Wireless services; furthermore, a new company was formed making them the biggest wireless company in USA.
Despite its’ customer base in excess of more than 46 million covering almost all America, after the merge Stan Sigma, president and CEO of Cingular says, “we are committed to improving the wireless experience and giving costumers the coverage, the phones, the capabilities.” To overcome their critical issues, AT&T and Cingular created a new strategy to survive. Conquering the market was the goal regardless if the move involved any offshoring or transferring of centers outside the United States of America (USA). The technique used for problem solving their issues was successful, and the merge held in 2004 was a complete success as well.
AT&T and Cingular have created new services that will allow both companies more of a competitive edge, and at the same time not changing their business. If I compare this case to our nine-steps of problem solving, I can figure out that AT&T applied the same principle of studying the situation, identifying the issue, and executing the alternative. I believe this case somehow is similar to GC’s case. The only difference in the application was that AT&T has merged with Cingular, and the whole...