Historically, surveillance was difficult and expensive.
Over the decades, as technology advanced, surveillance became easier and easier. Today, we find ourselves in a world of ubiquitous surveillance, where everything is collected, saved, searched, correlated and analyzed.
But while technology allowed for an increase in both corporate and government surveillance, the private and public sectors took very different paths to get there. The former always collected information about everyone, but over time, collected more and more of it, while the latter always collected maximal information, but over time, collected it on more and more people.
Corporate surveillance has been on a path from minimal to maximal information. Corporations always collected information on everyone they could, but in the past they didn't collect very much of it and only held it as long as necessary. When surveillance information was expensive to collect and store, companies made do with as little as possible.
Telephone companies collected long-distance calling information because they needed it for billing purposes. Credit cards collected only the information about their customers' transactions that they needed for billing. Stores hardly ever collected information about their customers, maybe some personal preferences, or name-and-address for advertising purposes. Even Google, back in the beginning, collected far less information about its users than it does today.
As technology improved, corporations were able to collect more. As the cost of data storage became cheaper, they were able to save more data and for a longer time. And as big data analysis tools became more powerful, it became profitable to save more. Today, almost everything is being saved by someone—probably forever.
Examples are everywhere. Internet companies like Google, Facebook, Amazon and Apple collect everything we do online at their sites. Third-party cookies allow those companies, and others, to collect data on us...