MGT 567 Entire Course
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MGT 567 Week 1 Discussion Questions
MGT 567 Week 1 Legal and Ethical Responsibilities Paper
MGT 567 Week 2 Discussion Questions
MGT 567 Week 3 Discussion Questions
MGT 567 Week 3 Cultural and Relationship Values Analysis
MGT 567 Week 4 Discussion Questions
MGT 567 Week 5 Discussion Questions
MGT 567 Week 5 Corporate Social Responsibility Presentation
MGT 567 Week 6 Planning and Evaluating Social Initiatives Paper
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MGT 567 Week 5 Learning Team Assignment Corporate Social Responsibility Presentation
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Imagine that ABC Company, a medium-sized business-to-business manufacturing company in the United States, has hired your team as consultants to help the company develop and implement social initiatives.
Your team has decided that the best starting point will be to benchmark practices employed by well-known publicly held organizations and use that information to help ABC company articulate its position regarding corporate social responsibility and ensure its marketing and environmental approaches are consistent with that position.
Select and research a well-known publicly held manufacturing organization. Some examples include the following:
Procter and Gamble
Johnson and Johnson
Colgate-Palmolive
PepsiCo
Coca-Cola
Identify the following for the selected organization:
The corporate social responsibility (CSR) values
The CSR model (economic, philanthropic, social web, integrative) most closely associated with the values The benefits and drawbacks of the organization’s CSR initiatives
Marketing values and examples of ethical and unethical means the company could use to influence people through advertising—including ethical and unethical target markets
Product safety guidelines employed by the company
Marketing methods that promote sustainability...